Review · REYKJAVIK
Reykjavik Christmas Walking Tour
Reykjavik’s Christmas story is stranger and more entertaining than the usual Santa tale. On this walk, you meet 13 Yule Lads, their child-eating troll mother Grýla, and the ferocious Christmas Cat, all while moving through the city’s lights, markets, and decorated squares. It is a good way to see how Icelandic folklore still shapes the holiday season.
I like the mix of local stories and real city sights, especially the Oslo Christmas Tree at Austurvöllur and the small Christmas shops along the route. I also like that the tour includes book culture, possible samples of seasonal food and drinks, and discounts at selected shops, market stalls, and restaurants.
The main consideration is timing. This tour operates only in December, and Reykjavik weather can turn a pleasant walk into a cold, wet one. Dress in layers, and remember that the $74 price pays for a guide-led experience rather than transport, meals, or entry to a major attraction.
Key points to know before you book

- Iceland’s 13 Yule Lads: Learn why Iceland has a whole gang of mischievous Christmas figures instead of one Santa.
- A story-filled route: Walk from Ingólfstorg and Austurvöllur along Austurstræti and Laugavegur to Hallgrímskirkja.
- The Christmas Cat and Grýla: Hear the darker, wonderfully odd side of Icelandic holiday folklore.
- A short stop for books: See Icelandic Christmas books and learn about the country’s strong reading tradition.
- Two hours on foot: The pace suits a central Reykjavik orientation, but you need warm, weather-ready clothing.
- Guide-led and English-speaking: The tour is conducted in English, with private groups available.
Why Reykjavik’s Christmas folklore makes this walk different

Many Christmas walks focus on lights, shopping, and pretty streets. This one gives you a useful piece of Icelandic culture to carry home. The holiday characters are not simply a local version of Santa Claus. Iceland’s 13 Yule Lads arrive one by one, each with a particular habit, and their mother, Grýla, is a frightening troll who eats naughty children.
Then there is the Christmas Cat. This enormous, dangerous feline adds a sharp edge to the season. The stories are playful, but they also reflect an older Icelandic Christmas, one shaped by long winter nights, hard work, and the need to finish your chores before the holiday.
I like this approach because the city becomes more than a backdrop for lights. As you walk, the guide connects the folklore to shops, decorations, food, books, and public squares. That gives you something to listen for while you look around.
The tone is family-friendly, though some children may find Grýla and the Christmas Cat a little intense. If your family enjoys unusual folk tales, this is likely to be a highlight. If you want only a gentle Santa story, the Icelandic version may come as a surprise.
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Meeting outside Hlöllabátar at Ingólfstorg

The stated meeting point is outside Hlöllabátar sandwich shop, facing Ingólfstorg and its two tall stone pillars. CenterHotel Plaza is on your right. Benches, tables, and a covered ceiling provide a practical place to wait if the weather is unpleasant.
Fógetagarðurinn is also associated with the meeting area, so check the exact location when you book. The most useful visual clue is the guide’s clothing: local guides usually wear a light blue jacket marked Your Friend in Reykjavik on the back.
That detail matters in a busy central square, especially after dark. Arrive with enough time to identify the shop and the pillars rather than relying on a hurried search through decorated streets.
There is no hotel pickup or drop-off. You make your own way to the center, and the tour finishes at Hallgrímskirkja. This is convenient if you are already staying near downtown, but it is worth planning the walk back to your hotel in advance.
Ingólfstorg and the first Christmas lights

The walk begins at Ingólfstorg, one of the first places where the Christmas mood comes into focus. You can expect holiday decorations, market stalls, and an ice skating rink here. The square gives the tour an easy opening because there is plenty to look at while the guide sets up the story.
This is also where the folklore starts to feel connected to daily Reykjavik life. You are not sitting in a lecture room hearing a list of characters. You are standing in a public square, surrounded by seasonal activity, and learning what Icelanders associate with Christmas.
The 15-minute stop is short, so expect an introduction rather than a long shopping break. If you see something you want to buy, make a note of it and return later. The purpose here is to get your bearings and begin the walk, not to spend the whole evening at the market.
Austurstræti and the Oslo Christmas Tree

From Ingólfstorg, the route continues toward Austurstræti, with a visit to Austurvöllur Square and the famous Oslo Christmas Tree. This tree is one of Reykjavik’s best-known seasonal sights and gives you a clear photo stop in the center of town.
The tree also carries a connection beyond Iceland, which makes it more interesting than a standard shopping display. Your guide can place it within the city’s Christmas traditions while you see the square and nearby decorations.
The schedule allows about 20 minutes for this part of the walk. That is enough for guided commentary, photos, and a look at nearby shops, but not a long pause over coffee. Wear gloves that let you use your phone easily. Winter darkness and cold fingers are not ideal companions for taking pictures.
Austurstræti is also listed as a shopping stop. You might find seasonal displays, small gifts, and food or drink options along the way. The tour may include samples of Christmassy Icelandic food and drinks, but the details and amount are not fixed, so do not treat it as a meal.
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Spotting Yule Lads around the city center

One of the most enjoyable details is the search for Icelandic Yule Lads hidden around central Reykjavik. This gives children a simple task and keeps the walk lively for adults, too. Instead of only listening, you look closely at the streets and shop displays for clues.
The 13 Yule Lads are the heart of the tour’s folklore. The guide introduces the figures and explains how Iceland’s Christmas traditions differ from the familiar one-Santa version. Their names and habits are part of the fun, and the stories are memorable because they are odd, mischievous, and sometimes a little menacing.
A guide makes a difference here. Bjornvain is one guide associated with this experience, and a strong guide can turn the characters from a list into a set of stories you remember. The supplied information also points to a friendly, funny presentation, so expect the folklore to be told with humor rather than in a formal lecture style.
The city center is compact, but you are still walking outdoors for the full two hours. If you have young children, keep their pace in mind. The route includes several stops, yet it is not a seated performance with constant entertainment.
A Reykjavik bookshop and the Christmas book tradition

A short visit to a book store adds a welcome change of pace. You get to see Icelandic Christmas books and learn about the country’s love of reading, particularly during the holiday season.
This is one of the tour’s most distinctive stops. Many visitors associate Iceland with dramatic scenery and hot pools, but books are an important part of the country’s Christmas culture. Looking at the books gives you a more personal view of how the season is celebrated at home.
The stop is brief, so think of it as a cultural introduction rather than a dedicated shopping visit. If you are a reader, you may want to return later and browse properly. The guide can help explain what makes the books special, but the tour does not promise that a book purchase is included.
Laugavegur and the small Christmas shop

The route then reaches Laugavegur, Reykjavik’s main shopping street. Here you get a photo stop, more guided sightseeing, and a chance to see seasonal storefronts and Christmas-related goods.
Laugavegur is a practical section of the tour because it puts the holiday atmosphere alongside the city’s everyday shopping life. You can compare ordinary Reykjavik streets with the extra decorations and lights added for December.
The itinerary gives about 20 minutes here before a longer visit to Litla Jólabúðin, the little Christmas store. The name means Little Christmas Shop, and the stop lasts around 30 minutes. This is likely to be one of the best places to look for a small seasonal gift or an Iceland-themed decoration.
The shop is also a useful reason to bring a little room in your luggage. Still, remember that this is not a shopping tour in the strict sense. You are with a group, and the guide needs to keep everyone moving toward the final stop.
Discounts at selected Christmas stores, stalls, and restaurants add some value. Check the details when you join, since the offer applies only at participating places. A discount can help soften the cost if you planned to buy something anyway, but it should not be the sole reason to book.
Walking uphill to Hallgrímskirkja
The final section follows Skólavörðustígur toward Hallgrímskirkja, Reykjavik’s most recognizable church. This is a strong finish because the street gives you a clear destination and a memorable city view at the end of the walk.
The route includes a photo stop, guided sightseeing, and a look at selected shops selling Christmas-related items. The final section is allocated about 30 minutes, so the guide has time to wrap up the stories and point out seasonal details before the tour ends at the church.
Skólavörðustígur rises toward Hallgrímskirkja. The climb is not described as difficult, but it is still worth wearing shoes with a good grip. Winter conditions can make even a short uphill street less comfortable.
Ending at Hallgrímskirkja is convenient if you want to continue exploring central Reykjavik on your own. You can also use the church as a clear landmark when finding your way back later. The tour does not include admission to the church, so do not assume a church visit beyond the exterior stop is part of the experience.
What the $74 price really gets you

At $74 per person, this is not the cheapest way to see Reykjavik’s Christmas lights. You are paying for two hours with a live English-speaking guide, a planned route, folklore, local context, and stops at seasonal places that you might otherwise pass without understanding.
The value is strongest if you want interpretation. You could walk to Ingólfstorg, Austurvöllur, Laugavegur, and Hallgrímskirkja without a guide, but you would miss the connected story about the Yule Lads, Grýla, the Christmas Cat, books, food, and Icelandic holiday customs.
The price is less attractive if your main goal is shopping or photography. You could visit the lights and stores independently, and the tour does not include hotel transport, a full meal, or a guaranteed food tasting. The possible samples and discounts are useful extras, but they are not substitutes for dinner.
For families and first-time visitors, the cost can be easier to justify because the walk combines orientation and entertainment. For repeat visitors who already know central Reykjavik, the folklore is the main reason to return.
Free cancellation up to 24 hours before the start and the option to reserve now and pay later make the booking less rigid. Those policies help when December weather or your Iceland schedule is uncertain.
Weather, clothing, and walking pace
Take the clothing advice seriously. Wear layers, and choose weather-appropriate outerwear. Reykjavik in December can be cold, windy, wet, or some combination of all three, and you will be outdoors for the entire two-hour route.
Warm shoes matter as much as a coat. You will walk between squares, streets, shops, and the church, with time spent standing during explanations and photo stops. Gloves, a hat, and a waterproof outer layer will make the experience far more pleasant.
The tour is not a bus excursion, so it is not a good choice if you want to stay warm indoors or avoid walking on winter streets. The route is central and includes regular stops, but the information provided does not promise step-free access or a specific accessibility arrangement. Contact the provider before booking if you have mobility concerns.
Because the tour ends at Hallgrímskirkja rather than the starting point, plan for the rest of your evening from there. You may want to continue along Skólavörðustígur, visit another central shop, or return to your accommodation.
Who will enjoy this Christmas walk most
I would choose this tour for a first visit to Reykjavik in December, especially if you want more than a quick look at Christmas lights. It suits families, couples, and solo visitors who enjoy folklore, local customs, and a gentle city walk.
It is also a good fit for readers and curious shoppers. The bookshop stop, the small Christmas store, and the seasonal food discussion give the walk more character than a basic lights tour.
You may want to skip it if you dislike cold-weather walking, have very limited time in Reykjavik, or prefer to explore at your own pace. The route is fixed, the tour lasts two hours, and the group will move on from each stop.
Private groups are available if you want a more personal format. That option may suit families with children or groups that want to ask more questions, though the supplied price applies to the standard per-person experience and does not state the private-group cost.
Should you book the Reykjavik Christmas Walking Tour?
Book it if you want Icelandic Christmas culture explained while you walk through the city’s best-known December sights. The Yule Lads, Grýla, and Christmas Cat give the tour a strong identity, while the markets, bookshop, Laugavegur, and Hallgrímskirkja keep it grounded in real Reykjavik.
At $74, it is a considered purchase, not a casual add-on. I think it earns its price when you value a live guide, family-friendly storytelling, and local details that are hard to gather from a self-guided stroll. Dress warmly, arrive at Hlöllabátar with time to spare, and choose it for the stories as much as the lights.
FAQ
How long is the Reykjavik Christmas Walking Tour?
The tour lasts two hours.
Where does the tour meet?
Meet outside Hlöllabátar sandwich shop, facing Ingólfstorg Square and the two tall stone pillars. CenterHotel Plaza is to your right, and the meeting area has benches, tables, and a covered ceiling.
Where does the tour finish?
The walk finishes at Hallgrímskirkja after following Skólavörðustígur uphill.
What language is the tour conducted in?
The tour is conducted in English.
Does the tour run throughout the year?
No. This Christmas walking tour operates only in December.
Is hotel pickup and drop-off included?
No. Hotel pickup and drop-off are not included.
What should I wear?
Wear weather-appropriate clothing and layers. You will be walking and standing outdoors in Reykjavik during December.
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